Businesses implementing a mobile strategy must look at it as an integrated part of the overall user journey– through understanding what a user wants from the experience and how the interaction can improve their lives or at least their connection to the brand, businesses can ensure that visitors to their site or applications are left feeling emotionally satisfied.
With so many opportunities for customers to switch brand allegiance, and with competitors constantly seeking to stimulate loyalty promiscuity, businesses need to ensure they are limiting the opportunities for customers to shop elsewhere– mobile optimization is playing a critical role in this process, helping businesses to ensure that profit leaks are kept to a minimum. Therefore having a well-established mobile strategy for all your applications is very important.
Businesses must also however be cautious not to fall into the trap of ‘we need a mobile presence because everyone else has one’.Instead they must learn and analyze what their users really want – in some cases this may purely mean that simplicity is what is required whilst in others it might call for a full-scale mobile optimized experience.
Mobile Internet is set to soar;Businesses need to become smarter by the day, just like the devices we are using to access the internet are.
All the functions that we used to have to perform on our desktops at home or at work can now be replicated on a mobile device– we can watch video content, listen to music, play games and ‘hang out’ in social networking communities all alongside the standard mobile phone functions.
In the near future, it would be sensible to predict that almost everyone will be using an internet-enabled mobile phone and that mobile internet usage will inevitably overtake that of desktops.When this happens, only those businesses geared up to take advantage of the mobile world will be on the winning side.